Regular readers of this blog will have already noticed a cosmetic update! I have changed out the banner that runs across the top of the screen. For the first time since I started this website three years ago, the header includes color! I am also unveiling my new logo, which you can see at left.
Astute readers will recognize the logo image, which I took from the Boy Christ cut-out design I created last year. The thick circle around the head takes the place of the halo, but the portrait is otherwise the same.
When I created the website’s original banner/logo (below), I was producing primarily black and white drawings using a “white line” technique. I decided to focus on the “dancing feet”, because I am known among my friends and colleagues for eschewing shoes and socks as much as possible. The logo was a kind of self-portrait — it represented me in my full-on art-shaman mode, running around my studio barefoot.
I always knew I could draw the feet better, so I created a new version in July 2014. The updated banner (below) fully-embraced the white-line/black-figure technique, which I had lifted from Greek pottery. I added halftone dots, which I was frequently incorporating in my drawings at the time. The tagline, “where dreams become art…”, reflected my love of dream imagery.
Recently, I felt the pull to update the banner once again. Ever since I embraced the cut-out technique, I have been working almost exclusively with color. The old black-and-white artwork no longer reflects me or gives clients an impression of what they can expect from me. Additionally, I work less and less with images that connect directly to my dreams, so the old tagline is misleading.
The feet still represent me, so my first instinct was to incorporate them into a new design:
I actually uploaded this header onto my website yesterday, but I had second thoughts almost immediately. I started to think about the many times I get the question, “What’s with the feet?” People ask me that nearly every time they see my old website banner or receive my old business card. If they don’t know me personally, they would never have seen me barefoot. Giving an explanation is fine, but isn’t it better if a logo tells its story all by itself?
On my Bio page, I recently replaced the line, “where dreams become art…”, with this description: “where Classical and Contemporary meet”. It is a line adapted from a video introduction I made for my art business earlier this year. This description totally sums up what I do now — my techniques are contemporary, but my subject matter and straightforward representations are traditional. Thinking about this new tagline, I decided that the most appropriate logo would be one that combines “Classical and Contemporary”. Thus, I chose the Boy Christ image.
People who look at the logo might deduce that the figure is a haloed Christ, but it isn’t necessary. Those who unlock this subtle meaning will be rewarded with the knowledge that much of my art incorporates religious themes. But all the viewer really needs to see is a figure of timeless beauty rendered in a slick, pop style. Because that’s what I do. I don’t think anyone will be asking, “What’s with the head?”
In addition to adding this logo to my blog header, I am incorporating it into my other web outlets, including my Etsy page (right). I also have a new business card design, which I will unveil soon.
I have designed not only my own logo, but also the logos of others. If you would like to send me an inquiry about your logo design project, write to the e-mail address provided below: